Programme brand identity, hierarchy of programmes identified via structured levels, detailed design guidelines and templates produced, Marketing material including publications, adverts and exhibition stands.

Be Creative & Co. was approached by the Local Government Association (LGA) to create the branding for a new leadership programme they were developing, this involved a complex hierarchy of different levels to identify within the programme. Main part of the brief was to appeal to politicians, leaders and managers keeping the design professional and fresh.

Be Creative & Co. created the programme name, designed and developed the complete look and feel of the programme branding which was then implemented within a set of brochures, exhibition stands, animated online banners and interactive diagrams.

The branding was then extended throughout the programme with templates created and detailed guidelines for the LGA in-house design team to continue using.